5 things brands can do now in face of TikTok uncertainty
The White House’s endorsement of a bill to restrict or ban TikTok in the U.S. has raised many questions across the industry. Will TikTok be banned?
TAKUMI becomes silver bullet in economic downturn, enters strategic partnership with La Roche-Posay
Could creator marketing yet again establish itself as the ‘silver bullet’ in the current global economic downturn just as it did during the pandemic?
IMS NYC 2022: Why Future-Forward Campaigns Need a 360 Degree Process
Check out our speaker session from the first ever Influencer Marketing Show in New York City.
5 Tips for Introducing TikTok into Your Brand’s Marketing Strategy
For brands wanting to take the plunge and start marketing on TikTok, it’s certainly not too late. Here are 5 key things to remember when building your TikTok marketing strategy.
Instagram hacks you need to know…
Over the past few years, Instagram has evolved and added new features to the app regularly. Are you on top of these tools and features? You should be!
That’s why we’ve rounded up some cool Instagram hacks you may not know about (or have forgotten) that you can experiment with and ensure you are utilising all the cool features this platform has to offer…
Influencer Marketing: 2022 Trends and Predictions
Since its humble beginnings, Influencer Marketing has grown exponentially from an industry worth $1.7 billion in 2016 to nearly $14 billion in 2021. Thriving in the face of a global pandemic, it was the only marketing channel not to decrease in effectiveness for conversion since the start of COVID-19. With the help of ever-improving eCommerce functionalities and dedicated tools for creators on social media platforms, Influencer Marketing is poised for another year of transformation and growth.
Influencer Marketing in the Pandemic Era
Our new Whitepaper brings the Influencer Marketing industry into focus through a post-pandemic lens, for a refined picture of how it has changed and a clear look at where it is headed.
TAKUMI: 2021 WRAPPED
With a new year fast approaching, it’s time to pay
The Best Christmas Adverts of All Time… In Our Opinion
Forget advent calendars… it’s Christmas adverts that mark the official start of the festive season, and we’re looking back on some of our favourites.