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Are you on top of the latest social media tools and features?! You should be! Here’s the July roundup…

In a bid to attract and retain creators and their audiences, social platforms are turning to paying creators for producing content. TikTok is leading the creator incentives movement with their growing Creator Fund, but could big players such as Facebook and YouTube surpass TikTok’s efforts?

The marketing and advertising event of the year, MAD//Fest, made its post-pandemic debut on 7th-8th July 2021. We take a look back at the speaker sessions and insights which really packed a punch, plus our own TAKUMI highlights from the 2-day industry extravaganza.

In this thought piece by our US Project Manager, Torre Payton-Jackson, she covers the privilege that has remained a constant in the foundation of the creator industry. The same privilege that continues to create a barrier of challenges for BIPOC creators today.

We know that everyone consumes media in different ways and we want to make sure that our podcast can be enjoyed by as many people as possible. So, for every episode of TAKUMI #Unfiltered, we will publish a transcribed version of the conversation.

Are you on top of the latest social media tools and features?! You should be! Here’s the June roundup…

Welcome back to Evelyn’s Beauty Blog- where my passion for beauty and my influencer marketing expertise come together, to bring you insights, tips and trends, and industry knowledge.


Brought to you by Evelyn – Client Director, Beauty.

The majority of America celebrates July 4 as Independence Day. But what is the Fourth of July to the enslaved Black American?

TAKUMI’s Business Director, Aimeé Howells, shares her thoughts on the individuals within sport who are using their influence to champion social change, and why brands should embrace this trend when it comes to sponsorships.