It’s quite a long story, but I’ll try to get to the exciting bit. The part that really was very much, right place at the right time, was essentially when I was doing just what probably a lot of people do, doing a sort of unpaid or just covering your expenses, internship. I literally was like, I need something, for love nor money, couldn’t get a job. I was still writing, and was like, if I just keep writing and at the time I absolutely loved Oreo. They’d just done their Oreo eclipse and this is when I’d just started to then follow The Drum, I was following a blog called We Are Social. I was trying to get in there and I was like, well, I’ll just write about all the brands I want to work at and hopefully this will come about.
I went and met a recruiter, I’d been to meet so many of them by this point, this was over a summer, and at this point I was sort of a bit desperate because my internship was coming to an end. I was like, if I could work anywhere, it would be Oreo, that’s what I want to do, I just want to be the voice of Oreo, I think they’re social is fantastic, I eat their products and always have done. It just seems incredible. Anyway, I didn’t get any job out of that, but what did happen was it turned out that the recruiter’s sister was Kate Wall, who is now Head of Innovation at KFC. So, he’d obviously gone back home, I think they were living together at the time, and had said, oh this girl has come in and she’s obsessed with Oreo. At the time she was one of the Brand Managers at Mondelēz, which owns Oreo. Then she got in touch and was like, look, we’ve seen your blog, we’re actually looking for a social media manager for Oreo, we think it could be you. So, obviously I had to go through the whole really scary interview process. There were like six of them in a room, the marketing director, there was an agency person, their external PR agency was there, it was very daunting for your first sort of job out of uni.
I think what I would say though, is that my biggest takeout from all of that though, was that I didn’t realise that there are definitely for young marketers anyway, that a lot of the companies that you think are probably owned by just Oreo or just Capri Sun, they’re actually owned by much bigger businesses. The Oreo job was advertised, but it wasn’t advertised as Oreo so I would never have come across it, if that makes sense. I know it seems really silly and it seems so obvious now because when you’ve been in the industry and you’re like, oh, if Unilever is posting a job, it’s probably for one of their brands.