Influencer marketing platform TAKUMI has named Marco Ricci as its new global chief executive.
As the industry gears up for highest ever spends in 2024, Marco is tasked with driving transformation and shaping the next chapter in advertising through influencer marketing.
Ricci’s extensive background in Ad-Tech spans over 20 years across a variety of corporate and scale-up companies. He has led technology teams at WPP GroupM and Microsoft, before moving to Google to lead sales teams, both in New York and London. Milestones include global multi-million deals with the ‘big 5’ agency groups, as well as multi-market partnerships with many of the top NASDAQ & FTSE 100 brands.
Before joining TAKUMI, Marco’s role as a CEO of Ad Verification company Adloox demonstrated his laser focused vision for success, by driving the company to multi-million growth across the US, Europe and APAC.
Marco is a Co-Founder & Board Member of Europe’s first Blockchain technology Fenestra, and a NED & Board Member at The Tree Crowd, Africa’s first sustainability charity – on a mission to reverse deforestation. He is an active speaker on the need for transparency and unified measurement across the AdTech/MarTech industries, and joins TAKUMI as a global CEO at a pivotal time for the influencer marketing sector.
“I am delighted to take TAKUMI into its exciting next chapter as their new CEO. Influencer marketing is the fastest growing sector in our industry right now. Brands and agencies alike, will need an expert partner to support, deliver and measure performance ROAS in this evolving new era. Having spent time with both our talented US and UK/EMEA teams, I’m eager to unveil Takumi 3.0 in 2024”, says Marco.
Hitting the ground running as a future-ready leader, Marco is focusing on pioneering TAKUMI’s platform capabilities. “I’m thrilled to welcome Marco at such a pivotal time for the industry. Influencer marketing has proven to be one of the most effective advertising channels. However there’s no question we, as an industry, can do more to aid marketers in optimising campaigns. I’m confident Marco’s expertise will build onto our success to date and put TAKUMI at the forefront of innovation”, adds Mats Stigzelius, co-founder of TAKUMI.