Influencer marketing platform TAKUMI has named Marco Ricci as its new global chief executive.
As social media platforms evolve, so do the Advertising Standards Authority (ASA) and Committee of Advertising Practice’s (CAP) regulations. What’s the latest on influencer ad regulations for alcohol brands, in the UK?
This year Black History Month carried the emphasis of Celebrating our Sisters, Saluting our Sisters, and Honouring Matriarchs of Movements.
Claudia Mastromauro joins TAKUMI as the Global Vice President of Client Services.
Takumi has strengthened its Board with the hire of Sue Siddall as a Non-Exec Director, responsible for accelerating growth across new markets.
Potential TikTok restrictions are under increased scrutiny. We sat down with our Chairman, Rob Forshaw, to discuss how brands can approach the current TikTok climate and remain resilient.
The White House’s endorsement of a bill to restrict or ban TikTok in the U.S. has raised many questions across the industry. Will TikTok be banned?
Could creator marketing yet again establish itself as the ‘silver bullet’ in the current global economic downturn just as it did during the pandemic?
Check out our speaker session from the first ever Influencer Marketing Show in New York City.
For brands wanting to take the plunge and start marketing on TikTok, it’s certainly not too late. Here are 5 key things to remember when building your TikTok marketing strategy.