Jack Wills
Launching the new british heritage inspired sports range

Launching the new british heritage inspired sports range

Jack Wills were launching a new sports range, and were looking to get high-quality user-generated content to promote the launch. They had limited internal resources to deal with creator and influencer outreach and activation on a large scale.

Client

Jack Wills

Sector

Fashion

Platform

Region

UK

21

Creator posts

31

Creators activated

3

Engagement

1

Reach

29

Likes

747

Comments

View more
Get in touch
Jack Wills

The plan

TAKUMI reached into its pre-vetted network of content creators and influencers and activated 31 influencers to participate in this campaign. A dedicated TAKUMI expert leveraging the proprietary TAKUMI platform ensured the entire campaign was delivered in less than three weeks, with only limited input from the brand.

The solution

The campaign generated 31 high-quality creative assets, which were then re-purposed by the brand for their paid and organic social media accounts. The campaign also generated over 29,600 likes, 750 comments and an engagement rate of 3%, higher than what the brand usually achieves for standard content.