We helped Uber drive brand love by spearheading a movement by social media creators and artists to encourage the public to thank the NHS. The seven participating creators were selected for their strong emotional connections to the National Health Service (NHS) and Health and Social Care (HSC) and briefed to produce bespoke artwork in an expression of gratitude to our health services for their work during the COVID-19 pandemic on behalf of the UK. 

The artwork was be promoted in a combined social media activation on Instagram and Twitter and an out-of-home activation, appearing in a cover wrap in the Metro newspaper on Thursday 17th December and in a digital projection onto London North West University hospital – one of the hospitals most affected by the first wave of the pandemic in the UK.