Screenshot 2022-06-09 at 10.54.22

Natural Light

Natty Light Vodka

Natural Light, a value-brand beer focused on younger, Gen-Z drinkers, becomes the first brand in Anheuser Busch’s portfolio to offer a liquor product. Natty Light’s flavored Vodka amplifies the brand’s fun, light-hearted voice into spirits and they want existing and new drinkers to discover how shockingly delicious it is.

Client
Natural Light
Sector
Alcohol
Platform
Instagram
Region
USA

THE SOLUTION

Make Natty Light Vodka the center of the party by showcasing exactly how delicious the flavors are through an assortment of talent Reels tasting the product.

What We Did

Screenshot 2022-06-09 at 12.59.15
Screenshot 2022-06-09 at 12.58.49
IMPRESSIONS
3M
ORGANIC REACH
35%
CAMPAIGN ENGAGEMENTS
150K