Hyaluronic Acid Day

Hyaluronic Acid Day

La Roche-Posay a number 1 derma-cosmetic brand worldwide, was looking to partner with skin-fluencers and derm pros to share with their followers on TikTok how they incorporate the Hyalu B5 Pure Hyaluronic Acid Serum into their skincare routine in celebration of the first-ever National Hyaluronic Acid Day!

Client

La Roche-Posay

Sector

Beauty/Skincare

Platform

Region

USA

15.3

Unique reach

40

Creators

17.2

Total views

The execution

The campaign was launched on December 13th, 2021 and went live on January 21st, 2022. Within less than 40 days, we were able to recruit 40 influencers off-platform, brief them on creative guidelines, review their content, curate promo codes + UTMs, invite them to the TikTok Creator Marketplace, and go live on National Hyaluronic Acid Day!