Both uniting and recruiting a community of film lovers together every Friday evening at 7:30pm for eight weeks between April and June of lockdown, to enjoy the most well-loved Secret Cinema productions as a weekly in-home screening with a bespoke Häagen-Dazs flavor pairing for each week’s film, enabled by their Amazon Prime Now partnership. The social content campaign, managed by global influencer marketing agency TAKUMI, was Häagen-Dazs’s longest and first multi-platform influencer marketing amplification delivering its highest ever Instagram engagement in the UK, and also a global debut for the brand on social media platform TikTok.