The Realities of Influencer Marketing – TikTok and YouTube in Focus

An update to our extensive 2019 report ‘Trust, transactions and trend-setters: The realities of influencer marketing’ we have looked at TikTok, YouTube and Instagram – three of the most active online content creation platforms, surveying over 2,000 consumers, influencers and marketers from the UK, US and Germany on their perceptions.

Whitepaper

Download the report here