Enduring Creator Marketing playbook

Influencer marketing has firmly established itself as a powerful tool to engage hard to reach audiences and contribute to brands’ bottom line. But in a dynamic environment, like social media, is your brand harnessing creator-led marketing to its fullest potential while also building resilience?


TikTok has been a game changer for many brands. Though the threat of potential restrictions on one of the best performing platforms, especially in the U.S., has encouraged brand marketers to think even more strategically about influencer marketing

At TAKUMI it’s crucial we support our clients, along with the wider industry, in navigating any social media changes. The 5 principles in this Playbook will help brands execute impactful influencer marketing strategies, while gaining competitive advantage during uncertain times.


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