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Influencer marketing at scale

If you’re looking for the inside scoop on influencer marketing, hot topics and Gen Z insights, then look no further. Stay updated on all industry news and developments here.

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Interested in a TikTok strategy for your brand? You should be!

TikTok is available in over 154 countries, it has the highest social media engagement rates per post, over 1.9 billion app downloads worldwide, and is an ideal platform to engage in for influencer marketing across all demographics. So, in short, if your brand doesn’t have a presence on TikTok, you should start looking at a strategy, as it is certainly not going anywhere and you may be missing your target audience at a key point!

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Diversity & Inclusion: Uncomfortable Conversations, Better Answers

Insights from IMS 2021
The Influencer Marketing Show Global returned for 2021 with a 3-day digital conference, showcasing insights and innovation from industry experts across 60 thought-provoking sessions. TAKUMI Chief Strategy Officer, Jim Meadows, rounded off day 2 with a thoughtful and illuminating session about Diversity and Inclusion.

The session, ‘Uncomfortable Conversations, Better Answers’, focused on ways that brands and agencies can elevate their D&I efforts, with one overarching strategy: engaging in uncomfortable conversations.

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An honest discussion about TikTok… 

TAKUMI hosted ‘The TikTok Revolution’, an exclusive webinar, where we got under the surface of TikTok — one of the fastest growing social platforms in the world. 

TikTok has transformed the way we consume content but also behave. It has become the source of entertainment, the real type of content and the non-filtered life we see and crave.

It can be a daunting experience for brands that are new to this platform. Whilst understanding TikTok is one thing, the most important aspect is understanding the most effective way to achieve your goals and utilise the ever-growing platform as much as possible.

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Influencer Marketing — Fad or Future?

There’s no doubt that having a successful influencer marketing campaign is one of the most talked-about marketing trends of recent years. But with the rise in recent years, is it just an over-hyped fad, or does it have longevity as a tactical marketing medium like social media overall?

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Retail’s New Normal

The pandemic posed a devastating threat to the retail industry. Now, as the UK begins to ease out of its third (and hopefully final!) lockdown- what can the past year tell us about the fate of retail and the way we shop?

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