Global movements and social trends are changing the ways that brands interact with consumers and utilize influencers for brand awareness and connectivity. The mindset has shifted from me to we, and purpose led brands are on the rise.
Over the past few years, we’ve seen brands that have been on the receiving end of negative backlash for their stance (or lack thereof) on issues that affect our global community.
In this new period of profound visibility, we’re seeing how social media and technology are motivating individuals to speak their truth and stand firm in their beliefs with no fear. This time is propelling people to not only use their voices, but to also make smarter purchasing decisions.