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Insights

Influencer marketing at scale

If you’re looking for the inside scoop on influencer marketing, hot topics and Gen Z insights, then look no further. Stay updated on all industry news and developments here.

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twitter business

Social Media Updates: The April Roundup

Are you on top of the latest social media tools and features?! You should be! Here’s the roundup…

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hate

Diversity and Inclusion: Uncomfortable Conversations, Better Answers.

Insights from IMS 2021

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70207211_404221453610584_3536428021599978574_n

Meet the Creator: Sam Bentley

Meet Sam Bentley — the eco-conscious content creator and co-founder of UNILAD, who has committed himself, his platform and his lifestyle to sustainability, ethical consumption and advocacy. We sat down with Sam to discuss why he decided to make this lifestyle change and the most fulfilling parts of it all…

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Screen Shot 2021-04-23 at 12.48.46 PM

How Sustainability and Influencers are Shaping Social Change

Global movements and social trends are changing the ways that brands interact with consumers and utilize influencers for brand awareness and connectivity. The mindset has shifted from me to we, and purpose led brands are on the rise.

Over the past few years, we’ve seen brands that have been on the receiving end of negative backlash for their stance (or lack thereof) on issues that affect our global community.

In this new period of profound visibility, we’re seeing how social media and technology are motivating individuals to speak their truth and stand firm in their beliefs with no fear. This time is propelling people to not only use their voices, but to also make smarter purchasing decisions.

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Screen Shot 2021-04-23 at 12.25.30 PM

Retail’s New Normal: What Does The Future Hold?

The pandemic posed a devastating threat to the retail industry. Now, as the UK begins to ease out of its third (and hopefully final!) lockdown- what can the past year tell us about the fate of retail and the way we shop?

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Screen Shot 2021-04-23 at 12.02.02 PM

The Future is Collective: MAD//Anywhere insights on driving change in advertising.

It’s not just about sprinkling a bit of body positivity into an advert for skincare. It’s about truly understanding the nuances of creativity, the female experience…

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