Since its humble beginnings, Influencer Marketing has grown exponentially from an industry worth $1.7 billion in 2016 to nearly $14 billion in 2021. Thriving in the face of a global pandemic, it was the only marketing channel not to decrease in effectiveness for conversion since the start of COVID-19. With the help of ever-improving eCommerce functionalities and dedicated tools for creators on social media platforms, Influencer Marketing is poised for another year of transformation and growth.

Our new Whitepaper brings the Influencer Marketing industry into focus through a post-pandemic lens, for a refined picture of how it has changed and a clear look at where it is headed.

Forget advent calendars… it’s Christmas adverts that mark the official start of the festive season, and we’re looking back on some of our favourites.

What do marketers watch in their spare time? We asked the TAKUMI team to share their favourite YouTube creators and most-watched videos…

It can be hard to stand out during the festive sales season, but your brand’s campaigns can be truly outstanding with influencers on your side. Here’s why Influencer Marketing will be the gift that keeps on giving this Black Friday.

Are you on top of the latest social media tools and features?! You should be! Here are the September 2021 highlights…

For anyone who has ever wondered, ‘how can I hear the consumer’s side of the conversation, in real time?’, Social Listening is the answer. Explore what Social Listening means and how to leverage it to your advantage.

What is influencer marketing? It’s on track to become a $15 billion industry by 2022, but it’s an approach that many brands and marketers still find elusive, and have yet to consider. Here we break down the basics of how and why it works.

Are you on top of the latest social media tools and features?! You should be! Here’s the August roundup…

Looking to add new content creator tools to your kit? Well you’re in the right place! Whether you’re an Instagram creator, YouTuber, TikTok creator or Podcaster this creator essentials guide is for you. We’ve collated the best editing apps, equipment, social media management tools and brand collaboration app as voted for by you on our Instagram stories. If you’re ready to take your content creation skills to the next level, keep reading.

We know that everyone consumes media in different ways and we want to make sure that our podcast can be enjoyed by as many people as possible. So, for every episode of TAKUMI #Unfiltered, we will publish a transcribed version of the conversation.