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Influencer marketing at scale

If you’re looking for the inside scoop on influencer marketing, hot topics and Gen Z insights, then look no further. Stay updated on all industry news and developments here.

20210716_131840
20210716_131840

MAD//Fest London: Takeaways from the industry’s grand reopening

The marketing and advertising event of the year, MAD//Fest, made its post-pandemic debut on 7th-8th July 2021. We take a look back at the speaker sessions and insights which really packed a punch, plus our own TAKUMI highlights from the 2-day industry extravaganza.

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The Influencer Oligarchy: Why Privilege is Imbedded Into Our Algorithms

In this thought piece by our US Project Manager, Torre Payton-Jackson, she covers the privilege that has remained a constant in the foundation of the creator industry. The same privilege that continues to create a barrier of challenges for BIPOC creators today.

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vika-strawberrika-LgFFFER09PE-unsplash

TAKUMI #UNFILTERED EP.3: SANDRA SUAREZ, MOËT HENNESSY

We know that everyone consumes media in different ways and we want to make sure that our podcast can be enjoyed by as many people as possible. So, for every episode of TAKUMI #Unfiltered, we will publish a transcribed version of the conversation.

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dole777-gPet7PdxI1Q-unsplash

Social Media Updates: The June Roundup

Are you on top of the latest social media tools and features?! You should be! Here’s the June roundup…

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Screenshot_20210623-171622_Instagram

Beauty on TikTok: How to Work with Creators Effectively

Welcome back to Evelyn’s Beauty Blog- where my passion for beauty and my influencer marketing expertise come together, to bring you insights, tips and trends, and industry knowledge.

Brought to you by Evelyn – Client Director, Beauty.

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oladimeji-odunsi-e-TuK4z2LhY-unsplash

Juneteenth: Celebrating Black Liberation and Opening Up the Conversation

The majority of America celebrates July 4 as Independence Day. But what is the Fourth of July to the enslaved Black American?

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connor-coyne-OgqWLzWRSaI-unsplash

The Power of Sport for Social Change

TAKUMI’s Business Director, Aimeé Howells, shares her thoughts on the individuals within sport who are using their influence to champion social change, and why brands should embrace this trend when it comes to sponsorships.

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Screenshot_20210617-122907_Instagram
Screenshot_20210617-122907_Instagram

🏳️‍🌈 Meet The Creator: Christopher Rhodes

Meet Christopher Rhodes, a content creator and small business owner from Austin, Texas. We had a chat with Chris about his experiences in the creator space, his thoughts behind brand partnerships, and why trans visibility is his biggest motivation.

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JOCKEYS RIDGE
JOCKEYS RIDGE

Suits, Sexuality, and Social Media: Insights from an Influencer in Marketing

I’m Ciara, a content creator and US Project Manager at TAKUMI. Being an influencer within the influencer marketing industry, and also a member of the LGBTQIA+ community, I suppose you might say that I have a unique perspective to share. So, with Pride month officially here, I wanted to do just that.

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Screenshot_20210607-113701_Instagram
Screenshot_20210607-113701_Instagram

🏳️‍🌈 Meet the Creators x Pride: Matthew and Ryan

To celebrate Pride Month 2021, we had a chat with the colourful and charismatic creator couple, Matthew and Ryan. They shared their experiences as creators within the LGBTQIA+ community, using their platform to encourage positivity, acceptance, and love in all its forms.

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adem-ay-Tk9m_HP4rgQ-unsplash

Social Media Updates: The May Roundup

Are you on top of the latest social media tools and features?! You should be! Here’s the May roundup…

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aaron-burden-v0HbU2CNJFs-unsplash

TAKUMI #Unfiltered Ep. 2: Norman Guadagno, Acoustic

We know that everyone consumes media in different ways and we want to make sure that our podcast can be enjoyed by as many people as possible. So, for every episode of TAKUMI #Unfiltered, we will publish a transcribed version of the conversation.

Mary is joined by Norman Guadagno, CMO of Acoustic, where he is helping reimagine marketing technology. Norman has spent his career focusing on business transformation, marketing acceleration and brand building in both the B2B and B2C spaces. His unique perspective on the social and business landscape today offers valuable insights for professionals across industries and around the world.

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