For brands wanting to take the plunge and start marketing on TikTok, it’s certainly not too late. Here are 5 key things to remember when building your TikTok marketing strategy.

Over the past few years, Instagram has evolved and added new features to the app regularly. Are you on top of these tools and features? You should be!

That’s why we’ve rounded up some cool Instagram hacks you may not know about (or have forgotten) that you can experiment with and ensure you are utilising all the cool features this platform has to offer…

Since its humble beginnings, Influencer Marketing has grown exponentially from an industry worth $1.7 billion in 2016 to nearly $14 billion in 2021. Thriving in the face of a global pandemic, it was the only marketing channel not to decrease in effectiveness for conversion since the start of COVID-19. With the help of ever-improving eCommerce functionalities and dedicated tools for creators on social media platforms, Influencer Marketing is poised for another year of transformation and growth.

Our new Whitepaper brings the Influencer Marketing industry into focus through a post-pandemic lens, for a refined picture of how it has changed and a clear look at where it is headed.

Forget advent calendars… it’s Christmas adverts that mark the official start of the festive season, and we’re looking back on some of our favourites.

What do marketers watch in their spare time? We asked the TAKUMI team to share their favourite YouTube creators and most-watched videos…

It can be hard to stand out during the festive sales season, but your brand’s campaigns can be truly outstanding with influencers on your side. Here’s why Influencer Marketing will be the gift that keeps on giving this Black Friday.

Are you on top of the latest social media tools and features?! You should be! Here are the September 2021 highlights…

For anyone who has ever wondered, ‘how can I hear the consumer’s side of the conversation, in real time?’, Social Listening is the answer. Explore what Social Listening means and how to leverage it to your advantage.

What is influencer marketing? It’s on track to become a $15 billion industry by 2022, but it’s an approach that many brands and marketers still find elusive, and have yet to consider. Here we break down the basics of how and why it works.

Are you on top of the latest social media tools and features?! You should be! Here’s the August roundup…