What is influencer marketing? It’s on track to become a $15 billion industry by 2022, but it’s an approach that many brands and marketers still find elusive, and have yet to consider. Here we break down the basics of how and why it works.

Are you on top of the latest social media tools and features?! You should be! Here’s the August roundup…

Looking to add new content creator tools to your kit? Well you’re in the right place! Whether you’re an Instagram creator, YouTuber, TikTok creator or Podcaster this creator essentials guide is for you. We’ve collated the best editing apps, equipment, social media management tools and brand collaboration app as voted for by you on our Instagram stories. If you’re ready to take your content creation skills to the next level, keep reading.

We know that everyone consumes media in different ways and we want to make sure that our podcast can be enjoyed by as many people as possible. So, for every episode of TAKUMI #Unfiltered, we will publish a transcribed version of the conversation.

Do social media creators have a responsibility to speak on current events and political issues? Our US Community Management Intern, Zora Hermans, breaks down the content marketing debate.

Are you on top of the latest social media tools and features?! You should be! Here’s the July roundup…

In a bid to attract and retain creators and their audiences, social platforms are turning to paying creators for producing content. TikTok is leading the creator incentives movement with their growing Creator Fund, but could big players such as Facebook and YouTube surpass TikTok’s efforts?

The marketing and advertising event of the year, MAD//Fest, made its post-pandemic debut on 7th-8th July 2021. We take a look back at the speaker sessions and insights which really packed a punch, plus our own TAKUMI highlights from the 2-day industry extravaganza.

In this thought piece by our US Project Manager, Torre Payton-Jackson, she covers the privilege that has remained a constant in the foundation of the creator industry. The same privilege that continues to create a barrier of challenges for BIPOC creators today.

We know that everyone consumes media in different ways and we want to make sure that our podcast can be enjoyed by as many people as possible. So, for every episode of TAKUMI #Unfiltered, we will publish a transcribed version of the conversation.

Are you on top of the latest social media tools and features?! You should be! Here’s the June roundup…

Welcome back to Evelyn’s Beauty Blog- where my passion for beauty and my influencer marketing expertise come together, to bring you insights, tips and trends, and industry knowledge.

Brought to you by Evelyn – Client Director, Beauty.