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Influencer marketing at scale

If you’re looking for the inside scoop on influencer marketing, hot topics and Gen Z insights, then look no further. Stay updated on all industry news and developments here.

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ari-he-euQVngjZGSI-unsplash

Influencer Marketing: 2022 Trends and Predictions

Since its humble beginnings, Influencer Marketing has grown exponentially from an industry worth $1.7 billion in 2016 to nearly $14 billion in 2021. Thriving in the face of a global pandemic, it was the only marketing channel not to decrease in effectiveness for conversion since the start of COVID-19. With the help of ever-improving eCommerce functionalities and dedicated tools for creators on social media platforms, Influencer Marketing is poised for another year of transformation and growth.

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jon-tyson-vVSleEYPSGY-unsplash

What is Social Listening?

For anyone who has ever wondered, ‘how can I hear the consumer’s side of the conversation, in real time?’, Social Listening is the answer. Explore what Social Listening means and how to leverage it to your advantage.

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pexels-george-milton-6954220

How To Utilise Influencer Marketing

What is influencer marketing? It’s on track to become a $15 billion industry by 2022, but it’s an approach that many brands and marketers still find elusive, and have yet to consider. Here we break down the basics of how and why it works.

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pexels-anna-nekrashevich-8993747

Social Media Essentials: The Content Creator Toolkit

Looking to add new content creator tools to your kit? Well you’re in the right place! Whether you’re an Instagram creator, YouTuber, TikTok creator or Podcaster this creator essentials guide is for you. We’ve collated the best editing apps, equipment, social media management tools and brand collaboration app as voted for by you on our Instagram stories. If you’re ready to take your content creation skills to the next level, keep reading.

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