We’ve executed a whopping 250 campaigns this year, yielding over 32.5M impressions. While we can’t highlight all of them, there are a few that truly stand-out for either their performance, creativity, or simply how fun they were to work on!
A real highlight, following months of hard work alongside creators to put together a ‘reveal’ multi-post IG campaign. Creators reviewed the product without knowing the brand, before an on-camera ‘reveal’ that it was, in fact, Herbal Essences.
Daz X Missguided
A personal favourite of the team, this campaign involved 30 micro influencers creating 30 Reels to showcase Missguided’s collaboration with Daz. It marked one of our first big Reels campaigns, and gave our fashion creators the opportunity to get creative with transitions.
The content for the Pure Gold beer campaign was absolutely stunning, with an outdoorsy theme that resulted in some truly breathtaking images. Our US team loved working on it, and built some great relationships with the creators in the process.
A more recent campaign working with some of our amazing travel creators to capture that ‘holiday feeling’ whilst on a staycation, visiting Original Cottages locations all over the UK. The content created was stunning, and racked up some brilliant engagement too.
For our US team, the Art of the Burger campaign was a fantastic opportunity to work more closely with foodie creator @cookingwithshereen (who just put out her very own cookbook!) to ideate some great creative concepts. Shereen acted as Head Chef for Heinz’s Art of the Burger challenge, which saw creators get innovative with their foodie niche.
Our US team achieved great results with a campaign for SimpliSafe’s new wireless outdoor camera. Multiple influencers had major correlations that made an impact on the campaign – high quality images, well thought out copy and consistent and engaging audiences.
We continued to work closely with McDonald’s to find the perfect creators to showcase the latest offers, with a focus on their Happy Meal collaborations. Throughout the year, we’ve had the opportunity to work with our high performing micro parenting influencers to create fun and engaging content with their children, on 8 campaigns including Children in Need, Talk Like A Minion “Sketch” (IG Reels), and 5 different Happy Meal® campaigns.