IMS NYC 2022: Why Future-Forward Campaigns Need a 360 Degree Process
Check out our speaker session from the first ever Influencer Marketing Show in New York City.
With a new year fast approaching, it’s time to pay homage to 2021; a year of problem-solving, prosperity, and many more highs than lows. The ebb and flow of the pandemic brought moments of normality, which became less fleeting with each passing month. And while many small businesses, big brands, and entire industries adapted from survival to recovery mode, others found ways to truly thrive. For creators and brands alike, social media has remained a constant source of engagement, inspiration, and business, allowing the influencer marketing industry to flourish.
There are many things we are proud to have achieved this year at TAKUMI, alongside the talented creators, brands, and individuals we’ve had the pleasure of working with throughout the last year. Here’s our 2021 wrapped…
We’ve executed a whopping 250 campaigns this year, yielding over 32.5M impressions. While we can’t highlight all of them, there are a few that truly stand-out for either their performance, creativity, or simply how fun they were to work on!
A real highlight, following months of hard work alongside creators to put together a ‘reveal’ multi-post IG campaign. Creators reviewed the product without knowing the brand, before an on-camera ‘reveal’ that it was, in fact, Herbal Essences.
Daz X Missguided
A personal favourite of the team, this campaign involved 30 micro influencers creating 30 Reels to showcase Missguided’s collaboration with Daz. It marked one of our first big Reels campaigns, and gave our fashion creators the opportunity to get creative with transitions.
The content for the Pure Gold beer campaign was absolutely stunning, with an outdoorsy theme that resulted in some truly breathtaking images. Our US team loved working on it, and built some great relationships with the creators in the process.
A more recent campaign working with some of our amazing travel creators to capture that ‘holiday feeling’ whilst on a staycation, visiting Original Cottages locations all over the UK. The content created was stunning, and racked up some brilliant engagement too.
For our US team, the Art of the Burger campaign was a fantastic opportunity to work more closely with foodie creator @cookingwithshereen (who just put out her very own cookbook!) to ideate some great creative concepts. Shereen acted as Head Chef for Heinz’s Art of the Burger challenge, which saw creators get innovative with their foodie niche.
Our US team achieved great results with a campaign for SimpliSafe’s new wireless outdoor camera. Multiple influencers had major correlations that made an impact on the campaign – high quality images, well thought out copy and consistent and engaging audiences.
It’s great to toot our own horn, but it’s even better when achievements get recognised by others. This year, TAKUMI picked up the AdWeek Reader’s Choice Best of Tech Partner Award for ‘Best in Social/Influencer Tech, Influencer Marketing Platform’, with AdWeek readers voting in stages to decide the winner.
As well as this, our work on the Häagen-Dazs: Secret Sofa campaign, in partnership with General Mills, Secret Cinema and Agency Space, was nominated for 8 awards in total and we are proud to have won 4 of them. The campaign picked up 2 Alliance of Independent Agencies awards, for ‘Best Use of Brand Experience’ and the ‘Freedom Award for Outstanding Agility’, with a commendation for ‘Best Use of Social Media’! What’s more, it also scooped up 2 bronze awards at the Influencer Marketing Awards, for ‘Most Creative Influencer Marketing Campaign’ and ‘Best Food and Drink Campaign’.
More recently, we were hailed Digiday Award Finalists in the ‘Best Attribution Tool’ category, for our work alongside MullenLowe and Safety 1st!
TAKUMI’s Creator Collectives are a vital component in our effort to empower creators and brands, and allow us to facilitate an open dialogue between the two. Comprising of creators from diverse backgrounds with different niches, our Collectives enable brands to tap into the expertise and unique experiences of creators to help shape the future of advertising and brand innovation. Earlier this year, our speaker session at MAD//Anywhere focused on our Female Collective and the need for change when it comes to representations of women and feminity in advertising. More recently, our Girl Gaming Collective took part in a digital session hosted by NatWest Group, to explore the tactics used by scammers and ways that individuals and businesses can stay safe online. By engaging the Girl Gaming Collective, NatWest were able to hear their experiences of fraud within the gaming community, and gain powerful insights to support their mission of preventing financial harm to young people across the UK.
TAKUMI’s internal marketing powerhouse work throughout the year to ensure that our clients, influencers, and fellow marketers are armed with the latest social updates, industry news, expert insights and thought-leadership. In total, TAKUMI has published 43 blog posts, created 26 Substack insights roundups, and sent 22 exclusive newsletters to our US and UK creators!
If you would like to guest contribute to our blog, simply drop the team an email and we’ll get back to you firstname.lastname@example.org.