TAKUMI: 2021 WRAPPED
With a new year fast approaching, it’s time to pay homage to 2021; a year of problem-solving, prosperity, and many more highs than lows. The ebb and flow of the pandemic brought moments of normality, which became less fleeting with each passing month. And while many small businesses, big brands, and entire industries adapted from survival to recovery mode, others found ways to truly thrive. For creators and brands alike, social media has remained a constant source of engagement, inspiration, and business, allowing the influencer marketing industry to flourish. There are many things we are proud to have achieved this year at TAKUMI, alongside the talented creators, brands, and individuals we’ve had the pleasure of working with throughout the last year. Here’s our 2021 wrapped…
Campaign Highlights
We’ve executed a whopping 250 campaigns this year, yielding over 32.5M impressions. While we can’t highlight all of them, there are a few that truly stand-out for either their performance, creativity, or simply how fun they were to work on! Herbal Essences A real highlight, following months of hard work alongside creators to put together a ‘reveal’ multi-post IG campaign. Creators reviewed the product without knowing the brand, before an on-camera ‘reveal’ that it was, in fact, Herbal Essences. Daz X Missguided A personal favourite of the team, this campaign involved 30 micro influencers creating 30 Reels to showcase Missguided’s collaboration with Daz. It marked one of our first big Reels campaigns, and gave our fashion creators the opportunity to get creative with transitions. Michelob ULTRA The content for the Pure Gold beer campaign was absolutely stunning, with an outdoorsy theme that resulted in some truly breathtaking images. Our US team loved working on it, and built some great relationships with the creators in the process. Original Cottages A more recent campaign working with some of our amazing travel creators to capture that ‘holiday feeling’ whilst on a staycation, visiting Original Cottages locations all over the UK. The content created was stunning, and racked up some brilliant engagement too. Kraft Heinz For our US team, the Art of the Burger campaign was a fantastic opportunity to work more closely with foodie creator @cookingwithshereen (who just put out her very own cookbook!) to ideate some great creative concepts. Shereen acted as Head Chef for Heinz’s Art of the Burger challenge, which saw creators get innovative with their foodie niche. SimpliSafe Our US team achieved great results with a campaign for SimpliSafe’s new wireless outdoor camera. Multiple influencers had major correlations that made an impact on the campaign – high quality images, well thought out copy and consistent and engaging audiences. McDonald’sWe continued to work closely with McDonald’s to find the perfect creators to showcase the latest offers, with a focus on their Happy Meal collaborations. Throughout the year, we’ve had the opportunity to work with our high performing micro parenting influencers to create fun and engaging content with their children, on 8 campaigns including Children in Need, Talk Like A Minion “Sketch” (IG Reels), and 5 different Happy Meal® campaigns.