Through my experiences as a content creator, Pride is a time for tons of emails and calls for involvement to circulate around creators who are in the LGBTQ+ community, and it is, simply put – rainbow washing. Rainbow washing is a term that is defined as allowing “people, governments, and corporations that don’t do tangible work to support LGBTQ+ communities at any other time during the year to slap a rainbow on top of something in the month of June.” It can also happen at any given time.
I, and my fellow creators, have turned down opportunities to work with big companies as they only wanted to use our name and likeness for Pride month. This is something that I would like to see change and it needs to.
As someone who now carries the dual perspective, it is pivotal that we empower creators; not just during a given month of observance or awareness, but year round. I’m thankful to be in a position to help change this narrative.