Are you on top of the latest social media tools and features?! You should be! Here’s a look at this month’s social media roundups:
Instagram updates its settings
Instagram has made a major update to its settings which now enable users to choose whether they can be targeted with more personalised ads in the app via the usage of supplementary data sourced from third-party platforms and providers.
As explained in the description, Instagram, as with Facebook more broadly, uses data insights from other apps and websites to better personalise each users’ ad experience. Facebook tracks these additional data points via the use of Facebook’s SDK and other tools, which then feedback information on users’ off-platform actions.
Instagram redesigns its home screen
Instagram recently rolled out a redesigned home screen that puts tabs for Reels and Shop front and centre. Aside from changes to icons in recent years, it’s the most significant redesign since 2016.
The Reels tab makes it easier for you to discover short, fun videos from creators all over the world. The Shop tab gives you a better way to connect with brands and creators and discover products you love.
The Reels tab is located where a “+” icon that people used to create a new post or Story used to be. That icon moves up to the top of the home page, along with the “heart” button where you check your activity, such as likes and follows. The “heart” button’s previous spot is replaced with the new “Shop” tab, and the direct messaging icon stays put.
The redesign, which makes Reels the main button in the app, is an aggressive attempt on Instagram’s part to direct users to its short-form video feed, which has so far seen only a lukewarm reception from reviewers.
Snapchat launches ‘Snap Connect’
To help marketers build more impactful campaigns and drive better results with mobile gaming, apps, and e-commerce, Snapchat launched a video-based certification program called ‘Snap Connect’.
As explained by Snapchat, “For the first time, our very own subject-matter experts bring you inside the world of Snapchat to show you how to take your direct-response advertising to the next level. Each specialised Snap Connect certification offers fresh insights, product solutions, creative best practices, and client success stories — all tailored to your industry and region.”
YouTube tests e-commerce options
In October, YouTube revealed plans to start selling items shown in users’ clips. A select group of creators is now testing the ability to tag and track products that are linked to Google Analytics and a shopping tool. If it proves successful, users will be able to view and purchase products directly on the platform, and YouTube will become a major rival to e-commerce giants Amazon and Alibaba.
Messenger and IG get chat crossover
Facebook Messenger’s latest update has introduced a variety of new features, including the highly-anticipated cross-app communication with Instagram. In addition to a visual update and new features, such as custom reactions and selfie stickers, Instagram users will soon be able to communicate with people on Facebook for the first time.
We’ll be back next month with more updates you should be aware of!
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