IMS NYC 2022: Why Future-Forward Campaigns Need a 360 Degree Process

Check out our speaker session from the first ever Influencer Marketing Show in New York City.



The Influencer Marketing Show made its debut in New York City on April 27th 2022, and TAKUMI were proud to be platinum sponsors of the event.

Our COO, Sara Joy Madsen, took to the stage to kick off the day’s speaking sessions with a very special panel. We explored how a 360-degree process and an end-to-end mix of the right data can make future-forward, future-proof campaigns; from talent discovery and audience targeting, to creative strategy and platform specificity, we got into the nitty-gritty of how marketers can achieve maximum ROI and optimum impact for brand and agency goals.

Host: Sara Joy Madsen (COO, TAKUMI)

Kim Garcia (CMO, Tagger)

Max Osborne (Co-founder and CEO, ThisThat)

Jordan White (NYC-based fashion and lifestyle creator, @hautehouseflower).

Click here to watch the full session

IMS panel

Want to chat more about any of the insights we shared in our session? Please get in touch at We’d love to hear from you!

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