Jack Wills is a British clothing brand famous for bringing high quality British heritage-inspired fashion wares to the wardrobes of inspired youth. The brand aims to epitomise what is to be British, irreverent and carefree.
Jack Wills were launching a new sports range, and were looking to get high-quality user-generated content to promote the launch. They had limited internal resources to deal with creator and influencer outreach and activation on a large scale.
Takumi reached into its pre-vetted network of content creators and influencers and activated 31 influencers to participate in this campaign. A dedicated Takumi expert leveraging the proprietary Takumi platform ensured the entire campaign was delivered in less than three weeks, with only limited input from the brand.
The campaign generated 31 high-quality creative assets, which were then re-purposed by the brand for their paid and organic social media accounts. The campaign also generated over 29,600 likes, 750 comments and an engagement rate of 3%, higher than what the brand usually achieves for standard content.
We’d worked with a number of different influencer databases in the past, and found the process logistically difficult to deal with. As an end-to-end managed service provider, Takumi made it easy for us to commission large scale influencer campaigns, re-writing the briefs accordingly, handling influencer vetting, management, and licensing. The results speak for themselves and we’re committed to working with influencers as part of our ongoing marketing strategy.